Joe Rozsa Harley-Davidson

Hello, my name is Joe Rozsa.  I’m an eCommerce executive with over 20 years of digital marketing and ecommerce experience.  I’ve had the good fortune of launching start-up ecommerce sites for some pretty well-known brands, such as Harley-Davidson, DSW, Caterpillar and, and was the V.P. of eCommerce for before focusing on my own digital marketing and eCommerce consulting agency, Launch Commerce.

Over the years, I’ve had the benefit of working on some terrific teams with some great people who have become great friends professionally and remain great friends personally today.  I still work closely with many of those talented people on client work, when possible, and also on some of my personal ecommerce projects.  I learned early on that when you want to deliver something great, a talented team of people who you can trust is the key first step in that process.

As an entrepreneur with a passion for commerce, I have a few online stores of my own that I own and manage such as Virtue Apparel Company, with the now world famous Equality Tee, and I use many of the best practices that I’ve learned over the years managing multi-million dollar revenue sites that I do for my own sites.  Also note that I mentioned the word “commerce”, rather than eCommerce. Today, it is more important than ever to be able to provide your customers with an opportunity to shop with you regardless of where they may be at a given time.  Transactions on mobile devices are the fastest growing channel of commerce today, so it is more important than ever to deliver a seamless experience across desktop, tablet, mobile, social, and even in store when applicable.

As always, please let me know if you have any eCommerce questions or if you should want to contact me about contract or full time employment.  I’d be happy to have a conversation with you to talk about how I may be a good fit for helping your business grow in the digital space.

Thanks for reading…

Joe Rozsa
Founder – Launch Commerce
Austin Digital Marketing Agency

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