Hello, I'm Joe. I'm an eCommerce Solution Architect who has led 4 major eCommerce launches for some of the world's most recognizable brands over the last 11 years. On this site I'll share some things I've learned over the years, hopefully providing ideas and answers to your own eCommerce questions. All content and opinions posted on this site are my own and not the opinions of any clients, employers, or business partners in any way. Enjoy!